the sit-down
Before a single shape, we spend a session learning your practice — who you treat, what they fear, the words a patient actually uses. Provenance first; the drawing comes after.
brand identity studio · stevensville, mt
for wellness founders who’d rather be remembered than blend in
Velari sets a brand the slow way — one drawn mark, one measured color, one chosen word at a time — so the young companies caring for people finally look as careful as they are.
on the shelf
the work of a studio that keeps its hands busy
Every identity leaves the bench as a full kit — mark, palette, letterforms, and a bound field guide. Here’s the shape of what we make for a clinic, a telehealth app, or a founder still working out of a spare room.
logo systems, not a single logo
A primary mark, a compact glyph for a favicon, a stacked lockup and a one-line version — all cut to hold together at 6pt on a prescription label and on a clinic wall.
palettes drawn from the room, not the trend deck
Colors mixed to feel like a clean, well-lit space — tested in daylight and on-screen before they’re named.
type that stays legible when it matters
a field guide your whole team can follow
how it’s made
three passes at the bench, no shortcuts
the drawing table
Marks are built by hand and refined in daylight, not pulled from a library. You see rough graphite before you ever see pixels, and you weigh in at every fork.
the handoff
You leave with a bound guideline, tidy files, and a live walkthrough — everything labeled so your next designer picks up exactly where we set it down.
the materials
four things every velari identity is built from
01
the mark
The logo system — a primary mark and its whole family, drawn to survive an app icon, an embroidered scrub, and a waiting-room sign without losing its nerve.
02
the palette
A working color set with print, screen and accessibility values, plus notes on where each tone earns its place. Contrast is checked, not hoped for.
03
the letterforms
A type pairing chosen and licensed for the long haul — display, body, and the small-print sizes a consent form actually lives in. Kerning notes included.
04
the field guide
A bound brand book — the rules, the reasons, and the do-nots — written plainly so a founder, a nurse, and a freelancer all read it the same way.
engagements
three ways to work with the bench
Billed per engagement, not by the hour. Each includes the live handoff and one round of revisions after delivery — because a brand you can’t use isn’t finished.
the sapling
$7,200
4–5 week engagement
4–5 week engagement
For a pre-launch founder who needs a real mark to start with.
- Primary logo + glyph
- Core color palette
- One type pairing
- Mini one-page guide
the grove
$16,800
8–10 week engagement
8–10 week engagement
The full kit for a clinic or app going to market this year.
- Complete logo system + lockups
- Full palette with AA checks
- Display + text type, licensed
- Bound guideline book
- Business card + social templates
the old growth
$28,500
12–16 week engagement
12–16 week engagement
A whole system for a team scaling across products and locations.
- Everything in the Grove
- Sub-brand + product marks
- Illustration + icon library
- Voice + messaging guide
- Team rollout workshop
from the guideline book
“a good health brand should feel like a clean, well-lit room — you trust it before anyone says a word.” — the velari house rule
01Cover, credits, and the founder’s one-line promise
02Logo do’s, don’ts, and minimum sizes
03Color values for print, screen, and accessibility
04Type scale with real medical-copy examples
05Photography and illustration direction
06Voice: how the brand speaks to a worried patient
before you write to us
the questions founders actually ask
is a full identity worth it this early?
If you’re raising, hiring, or asking patients to trust you, yes. A scattered look costs you twice — once when people hesitate, and again when you rebuild it after launch. We build the pieces you’ll actually use now, so nothing gets thrown away later.
how long does an engagement take?
The Sapling runs 4–5 weeks, the Grove 8–10, and the Old Growth 12–16. We book one project onto the bench at a time, so your dates are held the day the deposit clears.
do you understand healthcare constraints?
We design around the real edges — consent forms, small-print legibility, color contrast for older eyes, and marks that survive a clinic printer. Compliance copy and regulatory review stay with your counsel; we make sure the design never fights them.
what happens if it isn’t right?
Every engagement includes revision rounds baked into the schedule and one more round after final delivery. Because you approve directions at each fork, there are no surprises waiting at the end — and if a direction stalls, we redraw, not upcharge.
start an engagement
tell us who you’re building for
Send a note about your company and where you are in the build. We reply within two working days with next dates on the bench.
bench hours
Monday – Friday11am – 5pm
Saturday – Sundayby appointment
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50% to hold your dates